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About Us

Reach out and start the conversation. Whether you're looking to completely overhaul your marketing strategy or simply need a push in the right direction, we're only a call or email away.

Google Ads, Facebook Ads, Websites, Graphic Design, Customer Retention, CRM, the list goes on and on - so where do you start?

With Adaptiv.
We have designed our business to fulfill all of your digital marketing needs, all in one place. Leave the marketing to us, so that you can get back to doing what you do best.
At Adaptiv, we listen. We take your company's specific needs into account. With a strong background in automotive retail, we work as your marketing partner to provide the results you deserve.
Online marketing, digital advertising, search engine marketing, all names for the same, paid ads on the internet. We manage your Google, Facebook, Instagram, and Bing paid advertising, from creative design to launch, and optimization. We deep dive into the insights from Analytics, to understand the truth behind the metrics and marry them with your lead data from your CRM. Focusing on providing more leads and sales to the sources that provide you results.

We believe in data-driven results. From creative design to launch and optimization, we manage your Google, Facebook, Instagram, and Bing paid advertising—we connect you with leads that provide you results.



Our holistic, multi-disciplinary approach to digital marketing establishes and unlocks the power of your customer database.
Our model does away with the constraints of the obsolete traditional agency model. Our integration with experienced industry experts brings you the benefits of the agency model without the overhead. Bring clarity to your marketing landscape while we transcend what you’ve come to expect from your agency partner.
Digital Advertising

We believe in data-driven results. From creative design to launch and optimization, we manage your Google, Facebook, Instagram, and Bing paid advertising

Graphic Design

A strong brand that can stand out amongst the next-generation online marketing while retaining its impact in the traditional context is essential

Web Design

Having an effective website showcasing who you are, your story, and most importantly what you have to offer

CRM Services

Wondering if the software you have is what you need to effectively manage your business?  Let us help you with the evaluation, conversion, and integration

Social Media Management

We engage your audience bringing uniquely you and your culture, creating business engagement online before they step through the door


Taking into consideration your current state of merchandising, Adaptiv will take your physical showroom and turn it into an online showroom

Cali murray
Co-Founder & Digital Marketing

Cali is one of our co-founders and leads our digital marketing at Adaptiv. Born and raised in car dealerships (she even took her first steps in one!), she knows the ins and outs of every aspect of the business.  Cali has worn many hats in her 19+ years in the car industry, from detailing cars, service advisor, internet and marketing manager, digital manager, to marketing director.

During her off time, you’ll find Cali with her rambunctious kids Izzy and Linc, husband Travis, and our loveable corgi named Bacon.

Erika Dantzer
Co-Founder & Customer Retention Management

As our other co-founder, Erika leads the CRM – Customer Retention at Adaptiv. After graduating from the University of Alberta, she went to work for a large dealership group where she planned and launched a new CRM for over 60 dealerships. Our go-to for all things customer related, Erika designs effective follow-up processes and marketing initiatives that produce results.

While Erika is a big nerd at the office, she loves getting active too. You’ll find her trekking up mountains in the summer, and snowboarding down the double blacks in the winter. Plus, if you ever need a restaurant recommendation, Erika has you covered!