What Is It? Why Do It?
Merchandising is quite often a forgotten element of any marketing strategy. However, it is one of the most important aspects of your business. You can spend all of the marketing dollars to funnel customers to your website with the eventual goal of seeing your inventory, parts, collision, or service departments. This can quite quickly turn into a sour experience if they aren’t finding value on your website.
The goal of merchandising is to provide an easy to shop environment that builds rapport between the customer and your store before initial contact is made. By providing this value and information, it allows you to become an easy decision for them.
Merchandising with Adaptiv Marketing
Taking into consideration your current state of merchandising, Adaptiv will take your physical showroom and turn it into an online showroom. We identify areas of opportunity to increase your views not only on your website but also on third party websites as well.
We work to ensure that your pictures are best in market, your video walkaround is informative, and your descriptions/trims tell a story. By developing this side of your marketing strategy, we can work on increasing your visibility in market.
FREE MERCHANDISING QUALITY AUDIT
FREE ADVICE, NO OBLIGATION. GET THE ADAPTIV INSIGHT.
Measurement & Key Performance Indicators
Whether your conversion is a purchase, a lead generation form, or a PDF download, we can track, report on, and optimize the campaign to deliver on those objectives. It's not the 1960s anymore - we know when merchandising works!